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georgia marketing summit

 

MARCH 11, 2020 // #GAMKTG // ATLANTA, GA

 

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250+ Georgia-based brands come together to share fresh ideas, solve problems and make meaningful connections.

content-driven AND co-authored by the brands

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
  • Fresh ideas to inspire your audiences
  • New tools to tell your brand's story
  • Exciting new relationships with marketers, brands and partners
  • Membership in a community of like minded marketers

DOWNLOAD THE AGENDA

 

The Georgia Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

 

 

program at a glance:

 

 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 - Morning Keynote Address

 9:20 - Panel:  New Technology and Digital Evolution 

How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good. 

10:00 - Panel:  Differentiation & Engagement through Content

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

10:40 - Morning Break

Coffee, light refreshments and networking. 

11:00 -  Late Morning Keynote Address

11:20 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

12:00 - Networking Luncheon

Lunch, refreshments and networking

 

1:30 - Afternoon Keynote Address

Networking Luncheon; lunch, refreshments and networking

 1:50 - Panel:  Meaningful Digital & Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

2:30 - Panel: Customer Experience, Care & Insight

How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.

3:10 - Afternoon Break

Coffee, light refreshments and networking.

 3:40 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

4:20 - Closing Keynote Address

 4.40 PM - Cocktail Party & Networking Reception

Not all content should drive a sale. If we make someone feel something and they associate that with your brand, that’s an achievement.
— Jen Copeland, Director, Social Media - BBDO Atlanta
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MEET OUR KEYNOTE speaker

 
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Tiffany Baehman

Chief Marketing Officer

 
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MEET OUR speakers

 
 

FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 
 

Brigid McGivern

E: brigid@icsummits.com

T: (978.481.7805

LEAD SPONSOR

 
 
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OUR SPONSORS

MORE COMING! CHECK BACK FOR UPDATES

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
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Ryan Bernhey

E: ryan@icsummits.com

T: (631) 604 8834


IN PARTNERSHIP WITH

 
 
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GET YOUR TICKET

 

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TICKETS CONTACT:

 

Rosanna Mondelle

E: rosanna@icsummits.com

T: (917) 525 3671

 

 

 

 

Pre-registration is required for all attendees.

PRESS PASSES

IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

The Georgia Marketing Summit was a fantastic day which bought together marketing leaders during a day of networking and learning. AMA Atlanta is proud to be involved as a partner, and we look forward to the 2019 event and continuing our relationship with IC Summits!
— Joe Koufman, Board Member, Atlanta American Marketing Association
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FAQs

WHO ATTENDS?

The Georgia Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

Tickets are on sale here, or you can contact Rosanna Mondelle for more information

HOW DO I SIGN UP?

Easy!  Contact Ryan Bernhey to find out about the remaining openings - ryan@icsummits.com

HOW DO I BECOME A SPONSOR?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

ARE THERE NETWORKING OPPORTUNITIES?

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE:

Ritz-Carlton, 181 Peachtree Street N.E, Atlanta, GA 30303