georgia marketing summit
Chief Experience Officer
Chief Marketing Officer
CEO & Founder
Chief Marketing & Analytics Officer
The Georgia Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote Address
Tiffany Baehman, Chief Marketing Officer, Cricket Wireless
9:20 - Panel: New Technology and Digital Evolution
How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.
10:00 - Presentation: Problem, Solution, Outcome, Q&A
Gina Bleedorn, Chief Experience Officer, Adrenaline
10:30 - Morning Break
11:00 - Presentation: Problem, Solution, Outcome, Q&A
Ray Owens, CEO and Founder, DX Marketing
11:30 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
12:10 - Networking Luncheon
Lunch, refreshments and networking
1:10 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
1:50 - Panel: Meaningful Digital & Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:30 - Afternoon Break
3:00 - Panel: Customer Experience, Care & Insight
How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.
3:40 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
4:20 - Happy Hour
The Georgia Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
Tickets are on sale here!
HOW DO I SIGN UP?
Easy! Contact Kim Anthony Jones to find out about the remaining openings - firstname.lastname@example.org
HOW DO I BECOME A SPONSOR?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
ARE THERE NETWORKING OPPORTUNITIES?
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Ritz-Carlton, 181 Peachtree Street N.E, Atlanta, GA 30303
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